commonry

 

Commonry clothing hanging in a timber wardrobe at MOSS Hotel, Hobart
Woman in a Commonry shirt reading on a window seat at MOSS Hotel
Commonry trench coat laid on the bed at MOSS Hotel, Hobart
Woman in a Commonry knit and skirt on the timber staircase at MOSS Hotel
Commonry coat and handbag on the bed with leather shoes at MOSS Hotel
Woman in a Commonry coat walking down a sandstone hallway at MOSS Hotel, Hobart
Woman in a Commonry jacket walking along the hotel corridor at MOSS Hotel
Woman in a Commonry outfit beside the moss wall artwork at MOSS Hotel, Hobart
Woman in Commonry knitwear sitting by the window at MOSS Hotel
Commonry coat and knit laid out on the bed at MOSS Hotel
Woman in a Commonry shirt reading by the window at MOSS Hotel, Hobart
Commonry handbag on a window seat beside the plant wall at MOSS Hotel
Contact Sue

Project: Brand collaboration with Commonry, shot on location at MOSS Hotel, Hobart

Result: Lifestyle images of Commonry pieces worn by an everyday woman who loves the brand, set against the character of MOSS Hotel


Overview

Commonry is an Australian women's fashion brand. I was heading to Hobart to photograph MOSS Hotel, and I knew Commonry had pieces in their moss colour. It felt like a perfect match.


What I needed

I was going to be the model for some lifestyle images around the hotel, so I needed beautiful clothes to wear. I pitched the idea to Commonry, they loved it, and they provided the clothes.

As the photographer, sometimes I jump in as the model because I'm the only person on site but I prefer to photograph others for lifestyle shoots.


What I delivered
  • Styled in the room: a trench coat, knit and handbag laid out on the bed, and clothing hanging in the timber wardrobe
  • Moving through the hotel: a coat in the sandstone hallway, a jacket along the corridor, and a knit and skirt on the timber staircase
  • Quiet moments: reading on the window seat and by the window, and an outfit beside the moss wall artwork
  • Details: a handbag on the window seat beside the plant wall


The outcome
  • A collection of lifestyle images provided to Commonry
  • The images and a reel were shared on my own Instagram, introducing Commonry's pieces to my audience of travel and boutique hotel lovers, styled in a real hotel stay


Sue O'Keefe · Travel Any Road · Hotel and hospitality photographer, Melbourne · travelanyroad.com