amfora studio

 

Freshly thrown clay pot on the wheel at Amfora Studio, Abbotsford
Sculpted ceramic face vases with dried flowers at Amfora Studio
Hands shaping a clay pot on the pottery wheel at Amfora Studio
Stacked handmade ceramic plates and bowls at Amfora Studio, Abbotsford
Potter throwing a pot on the wheel in front of shelves of ceramics at Amfora Studio
Teacher guiding a student at the pottery wheel at Amfora Studio
Smiling potter in an apron against a red-brick wall at Amfora Studio, Abbotsford
Potter laughing beside the studio window at Amfora Studio
Potter walking into the red-brick building that houses Amfora Studio
Heritage brick building with a spiral staircase, home of Amfora Studio in Abbotsford
Sunlight through the trees onto the heritage building at Amfora Studio
Smiling potter seen through the studio window at Amfora Studio, Abbotsford
Hands carving a pattern into a clay pot at Amfora Studio
Light-filled pottery studio with wheels and colourful artwork at Amfora Studio, Abbotsford
Student throwing a bowl on the wheel by the window at Amfora Studio
Student shaping clay on the wheel at an Amfora Studio pottery class
Bowls of wooden pottery tools at Amfora Studio
Hand choosing a glaze brush beside shelves of ceramics at Amfora Studio
Close-up of glazed green ceramic bowls at Amfora Studio, Abbotsford
Stacks of unglazed ceramic plates and cups at Amfora Studio
Potter carrying a bucket of slip in the studio at Amfora Studio
Shelves of handmade ceramics under warm pendant lights at Amfora Studio
Jars of brushes and pottery tools with native flowers at Amfora Studio, Abbotsford
Wall of shelves filled with ceramics above the work benches at Amfora Studio
Clay-covered hands centring a bowl on the pottery wheel at Amfora Studio
Teacher helping a student shape clay on the wheel at Amfora Studio, Abbotsford
Contact Sue

Project: Brand and marketing photography for Amfora Studio, a ceramics studio in Abbotsford, Melbourne

Result: 100+ edited images covering classes, the studio and the finished work, delivered in a private client gallery


Overview

Amfora Studio is a ceramics school and studio at the Abbotsford Convent in Melbourne. It runs wheel-throwing and hand-building courses for beginners and intermediates, as well as workshops and studio memberships.


What they wanted

Marketing images that show what it's like to learn and make at Amfora, from hands on the wheel to the finished pieces.


What I delivered
  • Candid portraits of the owner/teacher
  • Students at the wheel, including close-ups of hands centring and shaping clay
  • The light-filled studio, tools and colourful artwork
  • Finished ceramics and works in progress
  • 100+ edited images in a private online gallery


The outcome

A diverse image library to use for marketing across their social accounts and website.

  • Branding – portraits of the owner/teacher for “About” page on website and LinkedIn
  • Socials/website – various images of students working on pieces, close up detail shots, photos of finished pieces with blank space to add text, capturing teaching moments
  • New business - interior/exterior shots to capture workspace, still life photography and portraits.

I worked alongside a videographer who was capturing footage for promotional reels. We worked well together and were able to capture action with stills and video at the same time which reduced disruption to the studio and provided different assets for different marketing purposes.


Sue O'Keefe · Travel Any Road · Hotel and hospitality photographer, Melbourne · travelanyroad.com